graphic design?
Post-Modernism reflected a “climate of cultural change.” This meant things were more inclusive and there was a larger demographic and pool from which designers and designs could be taken. Post-modernism saw many new design styles come forth and changed the world in a way that is is still being seen. Architects during this time, post 1960, broke with what was called “The International Style.” The graphic artists of the Post-Modern era, artists like Tibor Kalman, Tadanori Yokoo, and David Carson use methods which embody themes of “pluralism” and expressionistic styles, which move away from the previous modern and international styles. An example of this is architecture is the Pruitt-Igoe Public Housing done by the architect Minoru Yamasaki. He tried to create a modernist utopia to help bring impoverished people into a new setting which would change their lifestyle and establish them in Modernism. After this failed it was also a significant failure for Modernism which brought on the ideas of Post-Modernism as a fix for the problems of Modernism. Post-Modernist architecture hoped to differ from Modernism architecture in growing away from “blandness” and “inhumanity.” Post-Modern architecture hoped to employ many elements of styles, colors, forms and materials available.
An example of Post-Modern architecture is the architect Michael Graves. His Steigenberger Hotel in El Gouna, Egypt is an example of this new style. Which did away with the harsh lines, bland colors, and severity of Modernist Architecture (as seen below in Le Corbusier’s building.)
These methods and styles used in Post-Modern architecture come from the same place that influenced Graphic Designers. They had to reconsider what visual themes they were using to define the world around them, more color, less rigidity, a restructuring of the grid, and implementations of global themes and aesthetics.
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