Sunday, February 7, 2016

Branding Collection

"Arcane" Definition: "mysterious or secret"

Arcane 
As the name hints, Arcane features several different crystals and rocks from around the world that hold secrets to yield. From Miami, Florida to the wild forests of New Zealand. 
Delve deeper into the ancient roles of jade and amethyst. Learn new ways to use natural treasures. 
Each rock featured in this collection came directly from it's natural surroundings and was chosen based on aesthetic appeal and physical state. They range from the smooth and slightly iridescent rocks located by the icy Fox Glacier, to the rough, dark black volcanic specimens of the infamous Mount Ngauruhoe. Many have also rested at the bottom of oceans or been shattered by the steps of wild horses.

Following suit are my many crystals. Each carries a story and deep history with it. Amongst them are a pair of amethyst points, traditionally believed to guard against negative thoughts and instill a stable mind. All stones made their way from a different corner of our expansive world. Quartz grown from small farms in New York to raw jade from the Southern Alps. This collection offers a variety of natural minerals and stones that when paired knowledge of their history, creates an interesting story and artwork.





The museums I would like to display my collection are:

 - Museum of Discovery and Science (Ft. Lauderdale) 

- American Museum of Natural History (New York)


First names I thought of:
Luminary - Arcane - Crystallis



Playing with the font and logo.





The logo I selected:


Previous logo idea (seen in examples):



Random pattern ideas:


My original logo over my favorite pattern:

Then some photography/sketches emphasizing the product + logo to add to my documenting.






















Some swatch ideas. Looking at catalog ideas.



151-6
119-6
22-11

157-16
124-16
23-4

179-15
174-9
160-2

179-14
171-1
174-9


109-3
91-2
148-2

130-11
75-10
171-1







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