One of the propaganda strategies used during WWI was that of emasculating and bullying. Focuses including separating gender spheres with the women staying at home with the children and the men being in enlisting.
In Britain, Edward Kealey initiated this theme with his poster Women of Britain Say GO! Encouraging women to take the initiative in persuading their husbands to enlist. These styles were blunt and to the point, with the slogans explicitly relaying the message rather than walking around it and the illustrations were depicting realistic and hypothetical situations.
Savie Lumley’s Daddy, What Did YOU Do In The Great War? Is one of the more memorable posters utilizing this bullying propaganda. From the pointed question to the son playing with the toy soldiers, every angle seems to be attacking the father’s masculinity based on his choice and warning of the potential role the father plays in the family if he does not enlist.
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